Esther Funds Foundation—a Christ-centered national nonprofit helping college students persist to graduation.
MISS PRETTY GIRLS WHO SERVETHE NEW BEAUTY ISSUE · 2027MISS PGWS 2027 · THE NEW BEAUTY ISSUE
Your campaign does not begin with a post. It begins with purpose.
The road to
the crown.
Check every milestone, open each training room, and leave knowing exactly what happens next—from Queen Training to the winner announcement.
BEAUTYWITH
PURPOSE
TAMPA, FLORIDANational vision.
A sister’s heart.
A sister’s heart.
MEET YOUR HOST · SHAYNA VINCENT
Hi, Pretty Girls.
I’ll be your host!
I’ve hosted every EFF and PGWS pageant experience alongside our queens. But today, I’m not standing before you only as a director. I’m here as a teacher, guide, and sister who knows what it feels like to search for worth.
School TeacherFounder & CEOPublished AuthorMinistry Leader
MY TESTIMONY
“Growing up as a plus-size Black girl in predominantly white neighborhoods and spaces, I struggled with depression, anxiety, and believing I was worthy. I sometimes searched for worth in relationships, alcohol, sex, and places that could never tell me who I was in Christ.”
I did not know what a Proverbs 31 woman was until God revealed her to me at age 23. That revelation changed the direction of my life. Now, I help women discover their beauty, identity, and purpose in Christ through faith, honest conversation, sisterhood, service, and beautiful spaces where we can gather.
WHAT I CARRY INTO THIS ROOM
Purpose built
through perseverance.
Created because young women asked for a real sisterhood rooted in Jesus, fellowship, beauty, and service.
A school teacher committed to equity, access, faith, and helping students believe in their future.
Earned a Bachelor of Science in Elementary Education after a college journey shaped by resilience.
A proud Tampa native whose own educational path became part of her purpose.
A dedicated member of Sigma Gamma Rho Sorority, Incorporated, carrying leadership, service, and scholarship.
Leads scholarship, emergency-aid, student-resource, chapter, and national dropout-prevention efforts.
Has guided EFF and PGWS competition experiences alongside national queens and growing sisterhood cohorts.
WHY I’M HERE
This sisterhood does not end when the crown is placed.
My goal is to know you beyond this pageant, help more PGWS chapters rise across the nation, and plant Pretty Girls Who Serve at universities everywhere. More women deserve to know what it means to become a Proverbs 31 woman and find their beauty in Christ.
YOUR FIRST MOVEDrop a 👑 in the chat and say,
“Hi, Ms. Shayna!”
“Hi, Ms. Shayna!”
0%roadmap checked
YOUR LIVE CAMPAIGN CLOCK
Next: your announcement post
Loading the official campaign clock…
THE OFFICIAL WALKTHROUGH
Eight moments.
One clear road.
Tap each card as Ms. Vincent walks through it. Expand the directions, ask questions, and check the milestone when you understand your responsibility.
START
WITH PURPOSE
WITH PURPOSE
WHAT THIS LOOKS LIKE
- Complete Queen Training and participate fully.
- Save this roadmap and join your sister support group.
- Write your personal why, platform theme, and three platform points.
THE COMPETITION VIDEO LAB
Tell the story
behind the crown.
Your strongest video will feel like you—not like a commercial. Speak clearly, answer the prompt, and let people understand who your platform is meant to serve.
The world has a beauty issue. What lie about beauty, identity, or worth have you had to unlearn, what does God say instead, and how will you use your voice, service, and platform to help another young woman find her pretty in Christ?
There is no required minimum or maximum length. A focused 90 seconds to 3 minutes is a helpful recommendation, not a rule.
A SIMPLE STORY ARC
- Introduce her.Your name, university, contestant number, and platform.
- Name the issue.What lie or challenge has affected you or the women you want to serve?
- Speak the truth.What did you learn, and what does God say instead?
- Show the action.What are your three platform points and how will you create change?
- Invite the audience.Give supporters one clear reason to join your journey.
VIDEO ATTIRE
Pink. White. Elegance.
Build your look with pink and/or white, then add pearls, rubies, or refined crown-inspired details. Keep the setting clean and let your face and voice remain easy to see and hear.
You are not scored on clothing cost, makeup, professional equipment, or editing budget.
BEFORE YOU POST
- Record vertically for an Instagram Reel.
- Face a window or soft light; avoid a bright window behind you.
- Choose a quiet room and test every word with headphones.
- Add captions so your message is accessible without sound.
- Confirm your final post is public and can be shared.
- Add both organizations as collaborators before publishing.
SPECIAL SCHOLARSHIP OPPORTUNITY
Best Campaign Video Micro-Scholarship
The strongest eligible campaign video will earn special recognition and a micro-scholarship. Give this assignment your very best: answer the official prompt, speak in your real voice, connect the story to your platform, and create something only you could create.
AuthenticityPrompt clarityPlatform connectionConfident deliveryCreative storytellingCompetition compliance
PAST PAGEANT EXAMPLES
Use these for inspiration—not imitation.
Past campaign video 01Listen for the opening hook. What makes you want to keep watching?Open example ↗Past campaign video 02Notice how the contestant organizes her story from introduction to closing.Open example ↗Past campaign video 03Watch the speaker's voice, eye contact, posture, pace, and presence.Open example ↗Past campaign video 04Identify the central message, platform connection, and call to action.Open example ↗Past campaign video 05Discuss the visual choices, setting, styling, captions, and overall clarity.Open example ↗Past campaign video 06What inspires you here—and how will you make your own video unmistakably yours?Open example ↗
CONFIDENCE & PLATFORM EXPERIENCE
Rooted before
she is crowned.
This guided website experience replaces the confidence slides. Ms. Vincent can move through each mini-lesson, pause for private reflection, invite chat engagement, and still send contestants into Zoom breakout rooms for live practice.
01
FOUNDATION
GUIDED MINI-LESSONCONFIDENCE & PLATFORM LAB
Confidence has a foundation.
The crown does not create confidence.
01
Know who you are and Whose you are.
02
Know what you believe.
03
Know why your voice matters.
04
Know who you have been called to serve.
You do not need to become another contestant. You need the courage to become more fully yourself.
MS. VINCENT’S CUE
Pause and remind the room that confidence begins in Christ—not appearance, applause, ranking, or a title.
STEP 1 OF 12
CONTESTANT STUDIO WALKTHROUGH
Your public
cover story.
The Studio is where the public meets you. Build privately, watch your readiness checks turn green, then publish when your profile is complete and approved.
Sign in
Use the same email connected to your accepted application. No second account is needed.
Open Contestant Studio
From your portal, choose Contestant Studio to open your private campaign workspace.
Build your profile
Complete your public name, biography, platform, scripture, headshot, campaign video, and Instagram link.
Save a private draft
Save as often as needed. Your unfinished edits do not have to be public.
Reach 100% ready
Use the checkmark list to find any missing item and test every public link.
Publish and review
Publish your complete profile, then open the public contestant gallery and review it like a supporter.
THE PLATFORM POINTS GENERATOR
Turn your why
into a platform.
Answer four honest questions. The generator will shape your answers into a theme, three connected platform points, and eight campaign-week ideas. Use the result as a starting place, then rewrite it in your own voice.
YOUR PLATFORM COVER STORY
Your three points will appear here.
Strong platform points work together: one helps people understand, one gives them tools, and one invites them to act.
THE 140-POINT CHRIST-CENTERED IDEA BANK
Fourteen callings.
One hundred forty ways to serve.
140distinct platform-point starters
TEACH THE TRUTH: Identity
Teach girls and college women to receive their worth as God-given instead of approval-based, using Psalm 139:14 as the biblical foundation.
START THE CONVERSATION: Identity
Create honest, Christ-centered conversations that name appearance-based worth, comparison, and the pressure to perform and replace silence with truth, compassion, and hope.
BUILD A TOOLKIT: Identity
Develop a practical resource toolkit that helps girls and college women take small, repeatable steps to live as women who know they are seen, known, and loved by Christ.
These are Christ-centered starting points—not scripts. Contestants should connect the idea to their lived experience, name the community they will serve, and rewrite the language in their own voice.
CAMPAIGN WEEK PLAYBOOK
Do not just ask.
Create connection.
People support a mission they understand. Let every day show another part of your story, platform, faith, service, and community—not the same voting graphic eight times.
Launch with your why
Post the official video, share the voting link at noon, and tell supporters what your platform means to you.
Teach one platform point
Turn one of your three platform points into a Reel, carousel, Story lesson, or honest reflection.
Invite your inner circle
Ask five people to become campaign ambassadors who will repost, text their circles, and keep momentum moving.
Faith and purpose
Share the Scripture, prayer, or truth in Christ that grounds your platform and the woman you are becoming.
Campus and community day
Reach your university, department, student organizations, alumni, church, and local community.
Show the impact
Explain how EFF scholarships and student support help women remain enrolled and keep moving toward graduation.
Forty-eight-hour rally
Use a countdown, supporter testimonials, a Live, or a team challenge. Make the next action unmistakably clear.
Extend your reach
Thank supporters, share a clear progress update, and invite one more campus or community circle into your campaign.
Finish with gratitude
Share final reminders without pressure, thank everyone publicly, and close your campaign with grace.
NEED YOUR NEXT MOVE?
Campaign idea generator
Use the idea as written or make it personal to your platform and community.
Ask five campus organizations to repost your official voting graphic and platform statement.
CAMPAIGN WITH INTEGRITY
✓ Use the official link✓ Explain the mission✓ Thank every supporter✓ Protect donor privacy✓ Build sisters up✓ Stop at the deadline
THE VOTE RALLY ROOM
Give every vote
a clear goal.
Build your plan around votes—not a dollar amount. Every completed $2.50 voting donation equals one vote after payment verification. Your job is to tell your story, invite support with integrity, and track the votes still needed to reach your personal goal.
Choose the contestant.
The donor opens the official ballot and confirms the correct contestant name and number before paying.
Choose the vote quantity.
One vote is $2.50. A quantity of 10 means 10 votes and a $25 voting donation. Bundles are quantity examples, not discounted votes.
Complete one secure checkout.
The donor enters a working email address so the payment processor can send the receipt and confirmation details.
Wait for verification.
Eligible completed payments are added to the provisional total. Failed, refunded, disputed, duplicate, fraudulent, voided, or late payments do not count.
BUILD YOUR PERSONAL VOTE PLAN
Set a vote goal. Then turn it into a daily plan.
VOTES STILL NEEDED250
to reach your personal goal of 250 verified votes
32votes per day for the next 8 days
13votes per person if your 20-person support team shares the goal
Your goal is motivational and personal. It is not an official placement tier, score promise, or guarantee of winning.VOTE BUNDLES EXPLAINED
Quantity made simple.
A bundle is simply several $2.50 votes for the same contestant in one checkout. There is no discount and no special scoring bonus—the selected quantity is the number of eligible votes.
One supporter. One verified vote.
A simple way for one supporter to give five votes.
Ten votes purchased together in one checkout.
Twenty votes toward the same contestant.
A strong group, family, church, or alumni rally.
One hundred votes in one verified transaction.
Example: If one donor chooses 20 votes and another chooses 5 votes for you, your campaign receives 25 eligible votes after both payments are verified.
MOMENTUM MILESTONES
Celebrate the climb.
These are motivational campaign goals—not official competition rankings, score levels, or guarantees of placement.
Launch Circle
4 votes/dayYour first believers are helping the campaign move.
Campus Rally
7 votes/dayYour message is reaching beyond your closest circle.
Ruby Momentum
13 votes/dayOne hundred acts of support can create real student impact.
Crown Impact
32 votes/dayYour community is rallying around both you and the mission.
Legacy Circle
63 votes/dayYour platform has become a movement bigger than one post.
BUILD YOUR SUPPORT GROUP NOW
Do not wait for voting day to introduce the mission.
- Choose your Core Five.Five dependable people who will repost, text, encourage, and keep you accountable.
- Write your first 25 names.Family, friends, classmates, faculty, church members, alumni, coworkers, and mentors.
- List five communities.Your university, department, organizations, church, hometown, sorority, team, or workplace.
- Give everyone one clear job.Share, donate, introduce you to a group, host a Live, or become a campaign ambassador.
- Practice the why.Every supporter should be able to explain what your platform and the fundraiser support.
SISTER POWER
You are competing beside one another—not against one another.
Lean on your Queen Training group. Share video ideas, practice introductions, help a sister clarify her platform, celebrate strong posts, and remind one another of deadlines. No one should feel like she has to build alone.
Swap honest feedbackPlan a joint LiveShare filming tipsPray for one anotherCelebrate every winAsk Ms. Vincent for guidance
“Your sister’s light does not dim yours. Help her shine.”
DONOR RELATIONSHIPS
Honor the person behind every vote.
A donor is more than a number on the leaderboard. Build trust before the gift, protect their information during checkout, and continue the relationship with sincere gratitude afterward.
Invite with purpose.
- Tell them who you are and what your platform means.
- Explain what their voting donation supports.
- Share only the official ballot link.
- Never pressure, shame, or promise an outcome.
Protect the donor.
- Let the donor complete the secure checkout personally.
- Never collect card information or voting money yourself.
- Confirm the contestant name and vote quantity before payment.
- Keep donor names, emails, amounts, and receipts private.
Lead with gratitude.
- Send a personal thank-you as soon as possible.
- Do not publicly share a donor or amount without permission.
- Update supporters on your platform and the impact created.
- Stay connected after campaign week ends.
RECEIPTS & VOTE CONFIRMATION
Every donor should keep the receipt.
A receipt is sent to the email address entered during checkout. Donors should check Spam and Promotions and keep the receipt or transaction number. Esther Funds Foundation is a federally recognized 501(c)(3), and voting donations are tax-deductible to the extent allowed by law. Donors should retain the receipt for their records.
If a donor needs help confirming whether a vote was received, email nationals@estherfundsinc.org. The Foundation will review the payment record and respond as promptly as possible.
Email the Vote Support DeskINCLUDE THESE DETAILS
01 Donor name02 Email used at checkout03 Contestant name and number04 Date, approximate time, and vote quantity05 Receipt or transaction numberFor security, never email a full card number, bank details, password, or an unredacted image showing sensitive payment information.THE LIVE LEADERBOARD
Use it as information—not identity.
The leaderboard updates throughout the competition, but displayed rankings remain provisional until the Foundation verifies eligible payments and final results. Check it to understand momentum, then return to your plan. A temporary position is not a verdict on your worth, platform, or ability to finish well.
01 Check with purpose, not panic.02 Rally your own community; never tear down a sister.03 Keep creating even when the numbers move.04 Trust only verified final results.
View the live leaderboardOpen my scoring portalYour official score details and released feedback appear in your contestant portal. Ms. Vincent will remain available for support and guidance throughout the experience.
THE CROWN IS ONLY THE BEGINNING
What she wins.
What every sister carries.
One woman will receive the national title—but every contestant who completes this experience leaves with recognition, documentation, a stronger platform, and a national sisterhood built around faith and service.
MISS PRETTY GIRLS WHO SERVE 2027National Titleholder
THE NATIONAL WINNER EXPERIENCE
Crowned to represent. Chosen to serve.
Miss Pretty Girls Who Serve becomes a national ambassador for Pretty Girls Who Serve and Esther Funds Foundation—representing a growing national organization committed to faith, sisterhood, service, scholarships, and helping college women persist.
Official Crown, Sash & National Title
The visible symbols of a year devoted to purpose, leadership, ministry, and service.
$1,000–$2,500 First-Place Scholarship
10% of verified gross voting donations before processing fees, with a guaranteed $1,000 minimum and $2,500 maximum after the final audit.
National Representation
Opportunities to represent PGWS and Esther Funds Foundation through approved events, campaigns, service initiatives, digital features, and leadership moments.
Titleholder Photoshoot Support
A photoshoot stipend or approved photography support for her official titleholder images, with the final amount and arrangements confirmed in the written winner package.
A Foundation-Sponsored Brunch in Her Honor
One approved PGWS brunch celebrating her reign, sisterhood, and platform. The Foundation will sponsor approved event expenses within the official written budget; she will not be required to personally finance them.
A Year to Lead Her Platform
Support to activate an approved service initiative, share her message nationally, encourage the next contestant class, and build a legacy beyond crowning day.
EVERY CONTESTANT RECEIVES
No sister leaves empty-handed.
Your crown may look different, but your work will be seen, documented, and celebrated.
Official recognition for completing the Miss PGWS 2027 Queen Training and competition experience.
A letter recognizing her participation, leadership, professionalism, service, and platform development.
Official documentation of approved service hours completed and verified through the competition.
A record of her verified campaign impact and the amount her community helped raise in support of the Foundation’s mission.
An official contestant identity, public profile, campaign feature, and place within the 2027 national contestant class.
New sisters in Christ, greater confidence, campaign experience, and a purpose-centered platform she can continue beyond the pageant.
All awards, titleholder opportunities, support, and event expenses remain subject to final eligibility, audit, acceptance of winner obligations, approved schedules, and written competition terms.
BEAUTY. REDEFINED. CHOSEN. CROWNED.
You know what happens next.
Now walk it with purpose.
Your voice, service, faith, and story are part of something larger than a competition. Build boldly, campaign honestly, and leave every sister stronger.
Return to my roadmap